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Improve your marketing by vinyl banners printing!

Promoting business products through advertisement is an important art. It takes a careful marketing strategy to promote the sales of an existing or a new business. Generally, meaningful banner signs are used to convey the business message. These special signs are used to attract the attention to potential clients in a community. Banner printing helps in tempting readers to visit a specific promotional event. This message should be brief, interesting and should be clear. Overall, advertisement helps in achieving your marketing objectives.

Vinyl signs perform the job well when it comes to advertising. These signs can never be ignored because of their attractive nature. Business owners prefer vinyl banners printing for the promotion of their company or brand. It is considered the most cost effective methods of advertisement. Nowadays, vinyl banner signs are made by using the latest techniques and tools of digital printing. The results produced are reliable and clear. Vinyl banners have the potential to capture a large group of audience.

Vinyl banners are generally used for outdoor marketing campaigns. These are manufactured from special vinyl stock which is durable and is water, weather and light resistant. They help in promoting your business in the most professional way and in style. You may always select outdoor vinyl banner in order to publicize your business. Vinyl banners are versatile as you may customize them with any type of colors and letterings. The great looking banners are attention grabbing while making the passersby to take notice of their vibrant colors. Use them at road shows, schools, concerts and political campaigns. The vinyl signs are flexible and can be used repeatedly. Always consider custom vinyl banners for promoting your business or any upcoming personal events. In addition to business promotion, you can use custom vinyl banners for birthdays, weddings, graduation or any place where you need to post a striking invitation or any public message.

Due to the increase in demand of banners, banner printing has become a lucrative industry. A lot of banner printing companies are offering different methods of designing and printing to satisfy their customers’ requirements. Nowadays, the sizes of banners have increased and these large format banners are popular in business industry. You can benefit from your banners printing because it fulfills the modern day need of your business. These sign banners are made of different fabric materials and special adhesives. The custom banners are splashy and stunning. You can always decide the size of your banner according to your advertisement message. The vinyl signs give you the opportunity to express your opinions to everyone. They are portable and set you apart from your competitors’ .Your vinyl banners sign can successfully communicate your ideas and offerings to your target clients.

You may get in touch with an online printing company for all your banner printing needs. The 24/7 customer support representatives would assist you throughout the printing process. The highly skilled team of graphic designers uses the latest skills and techniques to create incomparable designs for you. They provide free design with lamination with unlimited free design revisions. Full color CMYK/PMS (Pantone Matching System) printing process is used to print your vinyl signs. They offer free shipment to their clients worldwide. Apart from using vinyl signs, you can also use table top banners for showcasing your business services and products. People get attracted to table top banners as they are generally placed at receptions, lobbies, hotels and exhibitions. You may enhance your marketing by using the cheap table top banners which are remarkable visual elements.

Outdoor vinyl banners are business identity development tools that have a great marketing potential as well. So, use your vinyl banners sign to launch your next marketing campaign and notice a positive change in your business identity.

Role of Promotional Clothing in the fast growing clothing industry

In 21st century of life clothing is not only considered as a covering design to be worn on a person’s body. In present scenario of life it is necessary that a person should look fashionable as well as decent. So for this purpose different type of clothing styles are there for you. And one of them is Promotional Clothing which means to advertise your company or a business by the clothes that are worn by a person. One can easily find Promotional Clothing in internet with vast variety of it. These clothes can be in the form of Headbands, wristbands and other accessory. Actually Promotional Clothing acts as long wearing plan of marketing. So we can say that it is one of the cheapest and easiest ways of promoting your company’s business. One of the examples of Promotional Clothing is that every company is using the Promotional Clothing as their Brand Ambassador. Few months before when IPL-T-20 was on the way, different IPL team worn the Logo T-shirt. These t-shirts advertise company’s brand or product. So Product was advertised by Celebrities in the form of Clothing that they have worn. Promotional Clothing not only generates appreciation for the gift item, it also keeps the corporate logo in the mind of the consumers. There is a direct link of Promotional clothing with other clothing like Embroidered Clothing, Workwear and Customized Clothing.

Considering about Embroidered Clothing it is getting popular not only for personal use even for professional use too. One can find these clothes at expensive boutiques, mega stores etc. For the sake of advertisement of company’s product Embroidery can be used along with Promotional Clothing. Embroidered Clothing is unique art of doing needle work with the thread on the clothes. In short Embroidery on Promotional Clothing can make it more meaningful for company’s point of view and attractive for customer’s point of view. Because one creates designs on it in any pattern or format.

Same as Embroidered clothing, Customized Clothing also falls with the category of Promotional Clothing. In that type of clothing there are designs and printed t- shirts with the specified logo and product name itself. The curious factor about Customized Clothing is that it can change with the passage of time as Custom itself changes.

Workwear is also a major category of clothing style so it also requires to be defined with the contrast of Promotional Clothing. Actually it is nothing but a heavy duty clothes that are prepared by manual labors. In different types of clothing Corporate Clothing’s direct link is to the corporate world and business companies. Some companies provide Promotional Clothing to their staff an Aristocratic and Descent look in which they feel comfortable while their working time. CenturyClothing is very reliable company whose staff is always available to provide every type of Promotional Clothing in which company staff feels comfortable. Here you can get every type of Promotional Clothing. If you want high quality of Promotional Clothing just click here without any delay: www.CenturyClothing.net

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How To Make Outdoor Xmas Decorations Part 2

In the first part of my Outdoor Xmas Decorations tips, I’ve introduced the fine idea of a Welcome Home signboard. While that is a nice little addition, I bet you’ll find your yard still kind of empty and lacking in something. Fret not, as this article was written to give you even more ideas on outdoor Xmas decorations.

We are now going to do a little something to the yard area, and what more appropriate decorations are there than a snowman? If you are thinking that it’s too early to snow or you live in a tropical country, don’t worry as we are actually going to make a handicraft snowman instead.

The best material for making snowmen is particle board. Although flat in thickness, joining them together in a cross like fashion can give a close 3D feel and that is good enough. Particle board is chosen mainly because it is cheap and extremely easy to work with. Particle board is also pretty resistant and can stand up to punishment from the weather so shop for at least two big ones in your local DIY store.

The first thing you need to do is to mark out your cutting lines. Use big round objects or a big compass to help you trace three overlapping circles of different sizes on the first board, with the biggest circle forming the base. Once done, take your second board and mark only one circle.

Be sure to leave the base of the both boards flat so it can stand. Use your saw or knife to cut along marked lines for both boards. You should now have two boards, one with a full body of three circles (your main board) and a second one with only one big circle at its base (the support board).

Read Part 3 of this series to learn how to assemble and decorate your snowman!

Van Insurance Comparison: Smart Tips to Help You Compare Van Insurance!

Van insurance comparison is extremely important if you are looking for the right insurance for your vans. If you have vans for business use, then great insurance is so important, but you don’t want just any insurance. You want to find a great deal that fits your budget and you want to be sure you have good cover. Taking the time to compare quotes is so important, so the following are a few smart tips that will help you do a great job when you’re doing van insurance comparison.

Tip #1 – Visit Sites That Offer Multiple Quotes – When it comes to van insurance comparison, one of the best things you can do is to visit sites that offer multiple quotes. Sure, you could go around getting individual quotes from a variety of different companies, but that could take a long time. Going to a site with multiple quotes can really help you save time, since you’ll be able to go to one site for a variety of quotes and you won’t have to do all the work yourself.

Tip #2 – Look at More than Price – Of course when you are comparing van insurance you’ll want to look at more than just the prices you get on the quote. Take a look at the cover that is offered for the price and any important features that come with the plan. Remember that the lowest price doesn’t always mean that it is the best choice for your insurance.

Tip #3 – Pick the Best All Around Deal – When you do a van insurance comparison, you’ll want to make sure to pick the best all around deal. Find the very best cover for the very best price, even if this is not the lowest price that was quoted.

Finding good deals on van insurance is easier than you think, especially if you know what to look for. So, keep these tips in mind and you’ll be able to more effectively compare van insurance to find the best option for you.

Add grandeur to your house with Amtico Flooring

Are you wondering how to add beauty and grandeur to the overall appearance of your place? If yes, then Amtico flooring can be the practical alternative for your needs. In today’s time, flooring is the most important part of any interior’s design. Finally, it is getting the well deserved recognition and attention amongst business houses and personal house constructions. Professional designers have introduced their latest ideas and concepts into flooring designs. Today, everybody is in search of perfect blend of color, texture and functionality of his home floors. Right kind of commercial flooring is highly essential to give more polished look to any place, be it your office room or kitchen.

Indisputably, Amtico has become the leader in the field of floor designing and materials. It consists of PVC that looks like real wood or stone and is considered as a revolutionary product for flooring. This wonderful PVC product is water, slip and dent resistant and suits all the areas within a house. It offers a comprehensive selection range in the latest and natural wood flooring designs. Once you decide to get Amtico floors for your place, then you don’t have to worry about the long-term maintenance. Such floors possess tough abrasion resistant surface to repel stains and reduce the cost of maintenance to a great extent. The best part is that it’s an ideal choice for wet places like bathrooms and shower rooms.

If you are looking for new flooring in your house then Amtico tiles are the best option. It is experiencing soaring popularity all around the globe, since it provides quality home flooring. No matter what are your flooring requirements, Amtico will surely meet all your needs. Nowadays, an extensive range of such flooring is available at cost-effective prices. Choice is all yours! You have to choose the perfect way to decorate a place and add value and sense of style with highly attractive flooring designs.

Indeed, it is essential to select the right kind of flooring for your house to improve the overall appearance. Flooring is equally important as much as the painting of your walls and furniture. High quality materials and latest technology are used to provide a natural look with Amtico spacia. Different types such as modern, traditional, basic and funky designs and styles are available to fit into your bill. Interestingly, you can use different combination of colors to give a personal touch. Put your mind at rest, since such flooring materials come with a long-term warranty and durability. Almost every organization has a department of customer services to resolve your issues related to flooring information and problems.

As you know, the internet has become home for everything! Thus, it is advisable to browse through internet to find out the best Amtico suppliers in your vicinity. Rest is assured that it will enhance the overall look of your place. Online purchase of desired materials can help you save hefty amount of money. Get the professional help to maximize the chances of getting benefits.

Amtico LVT can be installed over a variety of subfloors, including some radiant heating systems. Taking the proper steps to prepare the floor and following the installation instructions packed with the product will yield the best possible, longest lasting results. Click the link below to download basic tips to follow prior to installing your new floor.

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Unique Qualities of the Zippo Lighter

The first Zippo lighter was manufactured in 1933 by a company founded by George Blaisdell. Slightly based on an Austrian cigarette lighter of the time, the Zippo was created with its own unique design and qualities that have made it the popular item of today. Primarily gaining popularity with the United States military, particularly the troops of World War II, Zippo lighters have become a sought-after item ever since due to the unique features and characteristics that make the Zippo the authentic product it was then and still remains today.
Probably the most unique and recognizable feature that sets the Zippo apart from any other cigarette lighter is the case that each Zippo lighter has. The lighter itself is housed in a case that is available in almost countless designs and variations with styles ranging from military insignias, to a high-polish rainbow finish, to even an 18-karat gold model. A recognizable design that I first remember seeing a Zippo lighter display is the shamrock design Zippo, Indy’s ‘Good Luck Charm’, that Indiana Jones uses in the movie the Last Crusade in an attempt to free his father and himself by burning through some ropes they are tied with. Another very recognizable feature that all Zippo pocket lighters possess is the distinctive ‘Zippo click’ that can be heard when the lighter’s top is opened or closed. This clicking sound is created by the hinge mechanism that keeps the lighter opened when in use, and closed when not in use. The special wicks that Zippo lighters use is another feature that is rare among traditional and modern cigarette lighters.
The incredible reliability and durability of these lighters is a quality that not many other pocket lighters can boast of as well. Incorporated into its design, Zippo lighters have a unique chimney that enshrouds the wick enabling the lighter to function even in windy conditions that give the Zippo its special ‘windless’ trademark quality. Also, unlike butane lighters, Zippos are not effected by cold temperatures, making the lighter even more reliable and convenient for hikers, outdoor workers, or campers. The durable metal case, usually steel, gives the Zippo an extremely durable characteristic that also make it ideal for almost any condition. The Zippo is a lighter than can take abuse and daily use without fail due to these qualities. With these robust features in mind, each and every Zippo is sold with a lifetime guarantee that gives the purchaser the piece of mind that if the lighter happens to break, they can send it to the manufacturer and have it fixed at no cost to the customer. A motto of the Zippo company, ‘It works or we fix it for free’, has been established due to this assurance.
Also making the lighter more of a unique item is the maintenance that each lighter occasionally requires. Refilling the lighter, a trait that is present with all non-disposable lighters, is probably the most common and easiest component of the maintenance Zippos require. Other minor maintenance practices such as wick trimming, wick replacement, and flint replacement are less common, but necessary requirements for the Zippo. How much maintenance is required mainly depends on how often the particular lighter is used. For myself, the regular maintenance of a Zippo lighter are what makes it the unique and prized possession that it is.
For these reasons and more, the Zippo has become a long-lasting lighter that has withstood the test of time. With only very minor changes, the Zippo has mainly stayed with the original design since the first lighters were manufactured in 1933. These unique qualities make the Zippo a novelty item for all and a special item for collectors. An ideal product for almost anyone, I recommend Zippo lighters before any other pocket lighter.

In just a couple easy steps, you can make any standard lighter do amazing things! TWITTER: twitter.com FACEBOOK: facebook.com 2ND CHANNEL: youtube.com STORE: www.gagfilms.com DAILYBOOTH: dailybooth.com SEND ME STUFF! Daneboe 2658 Griffith Park Blvd. #803 Los Angeles, CA 90039
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Xtend Life Fish Oil – How Can Xtend Life Fish Oil Benefit One’s Heart?

What Does Fish Oil Do – Health Benefits of Omega 3 Fatty Acids

A healthy diet is the key to keep someone’s heart at bay. But if you really want a total heart booster, you might want to take into account the abundant health benefits from fish. If you are suffering from various conditions, you will find out that this scaly creature really work wonders. Fish oil in particular, is surprisingly beneficial. Fish oil, is of great interest to human beings, because it has been shown to provide a myriad of health benefits. Studies are published almost daily as the scientific community discovers more and more benefits of fish oil. A plethora of research indicates that, not only are fish oil benefits numerous, some of them are really quite extraordinary!

Fish oils can be obtained from eating fish or by taking supplements. Have you heard about the wonders of Omega-3? Fish that are especially rich in omega-3 fatty acids include mackerel, tuna, salmon, sturgeon, mullet, bluefish, anchovy, sardines, herring, trout, and menhaden. Fish oil is a great dietary source of Omega- 3 fatty acids. They provide about 1 gram of omega-3 fatty acids in about 3.5 ounces of fish. Fish oil just appears to be the quickest, safest and most effective way to get the essential omega-3 fatty acids that most people require to maintain proper balance. But why do more and more people are getting crazy on acquiring Omega-3?

Studies have proven that getting more omega-3 fats into our diet can tremendously improve both our physical and mental health. EPA and DHA are the two omega-3 fatty acids found in fish oil. Science has shown that omega-3 fatty acids have cardio-protective benefits and promote a healthy heart. An omega 3 fish oil may also help improve or prevent the following:

- Alzheimer’s disease and dementia
– depression
– heart disease
– cancer
– arthritis
– diabetes
– hyperactivity
– ADHD

It also:

- lowers blood triglyceride levels
– reduces the risk of heart attack
– reduces the risk of dangerous abnormal heart rhythms
– reduces the risk of strokes
– slows the buildup of atherosclerotic plaques
– lowers blood pressure
– reduces stiffness and joint tenderness associated with Rheumatoid arthritis

Needless to say, its health benefits are downright amazing.

 

It is for those reasons that fish oil supplements are now widely introduced in the market. Even the talk show queen Oprah had mentioned it on her TV show. Taking a fish oil supplement is a great way to get Omega 3 acids, especially if you are not a big fish eater or worry about how much you are actually eating.  However, not all fish oil supplements are the same, some can even be dangerous.  That’s why it’s important to know how to choose best quality omega 3 fish oil supplement.  Deciding on which brand of fish oil supplements to buy can be very confusing with so many brands from which to choose. What makes this even worse is that a lot of marketers try to deceive potential consumers into buying their products by pouring a lot of money into major advertising campaigns appealing to your pockets.

 

I am sure you would like to see whether the brand you choose will actually get you more value for your money, right? Why not try Xtend life fish oil supplement? Unlike other brands, DHA is its key ingredient so you will probably not go wrong with this brand. Plus, you can count on the quality of fish that they use in their product. Their highly recommended fish oil is a molecularly distilled omega 3 supplement. It is Hoki fish oil acquired from fish in the pristine waters in the Southern Ocean area around New Zealand. The hoki fish, to give you a little background, is the most effective when it comes to inhibiting inflammation. It also has high levels of purity and freshness. Amazing isn’t it? If you want to get maximum health benefits you should only choose the best when you buy fish oil.

 

Visit http://fishoilsupplementsguide.com/xtend-life-omega-3-fish-oil-supplements or http://fishoilsupplementsguide.com/ for a comprehensive report on Xtend life fish oil.

 

articles.mercola.com – Krill Oil is superior to fish oil because it contains phospholipids, antioxidants ( more than 47 times the levels found in fish oil!), and omega-3′s bonded together in a way that keeps them safe from oxidation, and makes them easily absorbed in your body.
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Search For Cheap Courier Insurance

With the advent of courier services, anything from an important document to a car can be delivered anywhere in the world. With the kind of job a courier company undertakes, there is a high level of risk involved; therefore it is essential for courier companies to purchase a courier insurance policy to minimise the risk factor.

Courier insurance is a kind of auto insurance with some extra added regulations. Unlike auto insurance, along with the vehicle it also covers the parcels in transit. This may be an added cost to the company, but it can save the company from many hassles in the case of a damaged or lost parcel. Moreover, companies should look at courier insurance as a strategic investment, as the customer does not feel any trepidation in handing over their important or priceless items.

Courier insurance consists of three types of insurance policies:

• Vehicle + goods insurance: This is the most sought after insurance policy that provides cover for both the vehicle and goods it carries. It is the most basic type of courier insurance policy that companies opt for.

• Insurance for goods in transit: This type of insurance policy covers only the goods to be transported. This type of insurance policy is affective if the transport used is public, such as train or buses.

• Public Liability: This insurance policy is a kind of third party insurance that protects against any kind of property damage caused by the courier company vehicles.

Though courier insurance is an expensive investment, it gives a professional touch to the company. The basic problem faced by most courier carriers is to choose the right courier insurance company. With many insurance companies providing courier insurance, one should keep some basic points in mind before choosing one. Firstly, the experience the company has in providing courier insurance policies. Secondly, if they are financially sound enough to cover its claim in case of any mishap. Thirdly, the claiming procedures should be hassle free. Lastly, the companies should be capable of making customised polices according to their clients’ needs.

The cost of getting a courier insurance policy is relatively high, and this cannot be afforded by small and medium sized companies. Therefore a cheap courier insurance policy is required so that your courier business still enjoys maximum benefits without reducing the amount of protection for the business.

Some insurance companies provide discounts as introductory offers to courier businesses that are new to the industry. Discounts are even provided to companies who maintain a good record of driving.

Other options to obtain cheap courier insurance is to let the insurance company know your budget for insurance, accordingly the insurance company could quote you some affordable rates, and they may even guide you through the whole process of selecting the schemes required by the company.

Another option is to approach a new insurance player for courier insurance covers. A new entrant may be there in the market with the sole purpose of giving some competition to old players, and gain some market ground; it may work hard along side you, to seek out the solutions to your problems.

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Metal Beds Work With Any Décor

If the term “metal beds” makes you think of youthful times spent in summer camp bunk beds, or some uncomfortable rack in a military barracks, it’s time to think again!

Metal beds are trendy, sturdy, and beautiful and they work with any décor. From adult rooms to children’s, spare room to a den, there’s a perfect metal bed design for every taste and budget.

Metal Beds Were Good for the Pharaoh and They’re Good For You, Too!

History records tell us that the first metal beds appeared in the days of Ancient Egypt. Common people slept on hay, piles of leaves or wooden slats. However, Egypt’s ruling families opted for the strength, richness and prestige of metal beds.

What Is A Metal Bed?

Chances are you have a metal bed frame that holds your box spring and mattress. But it takes more than that to qualify as a metal bed.

A true metal bed does have a metal frame, but it’s the addition of a metal headboard and, perhaps, a metal footboard that converts a bed from commoner’s style to one that’s fit for a Pharaoh and his Queen.

Iron is the metal of choice for metal beds, followed by tubular steel. Both metals are strong and can be painted with a variety of scratch- and rust-resistant specialty coatings in a nearly endless array of colors.

Wrought Iron in filigree patterns is frequently used to add a decorative touch to the headboard and footboard. However, posts and bars are popular choices as well.

What About Workmanship?

<a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://www.comfyzone.com/”>Metal beds</a> get their sturdiness from both the actual metals used in their construction as well as from the way the bed is manufactured and assembled. Solid welds fuse portions of the bed together, while sturdy bolts typically attach head and footboards to the frame. And, of course, since metal is practically indestructible, you can expect years of solid service from most new metal beds.

What If Your Tastes Change?

Changed your color scheme? No problem. Metal beds can easily be repainted using materials available at any home center.

If your new décor goes beyond a change in color palette, you can leverage the value of your existing metal bed by simply ordering replacement head and footboards in a design to match your new look.

But Are Metal Beds Worth The Investment?

According to the metal bed experts at ComfyZone.com, a leading online retailer of metal and traditional beds, furniture and accessories, “Metal beds hold their value for years thanks to their strength, durability and beauty.”

Metal bed prices are in line with the prices you’ll find on other quality bedroom furniture but deliver a far greater return on your investment thanks to their unusually long lifespan and the fact that they adapt so easily to any décor.

Beauty You Have To See To Believe

It’s difficult to explain exactly how or why metal beds can easily become the focal point of any room. In fact, to appreciate the true beauty of metal beds, you need to see them for yourself.

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News Paper Reading Habit Among the Professional College Staff Members for Various Points of View: a Survey

INTRODUCTION

News papers have collected information from all directions. It helps to improve reading habit, knowledge skills and current awareness about world. Most of the people wish they read more. It is an activity that is both fun and enlightening. It can help us be more knowledgeable and successful. However, it is an activity that many people don’t engage in very much. According to the 1999 National Household Education Survey, 50% of the U.S. population aged 25 and over read a newspaper at least once a week, read one or more magazines regularly, and had read a book in the past 6 months. What does this mean? It means that 50% of the population hasn’t read a book in the last six months! And most of the staff members read the news papers for various purposes it’s clearly defined this article. So now a day news papers reading habit important for all the staff members because more information’s exist and to identify the latest development in their subject or field.

REVIEW OF LITERATURE

Begum and Ramesh (1991) investigated the Factors inhibiting the public library use; A case study of city central library, Mysore. This article “Factors inhibiting the public library use” analyzed the responses gathered from the users of the City central library, Mysore, India. Assesses the reading interests, factors inimical to the use of City central library, availability of reading materials and the necessary improvements suggested by the users to the existing conditions of City central library ., Mysore.

Somsong(1999), Reading habit promotion in ASEAN libraries. This paper described the different activities that ASEAN Libraries had undertaken to promote reading by increasing awareness among their people. Firstly, factors limiting reading habit in ASEAN Libraries had been approached. Secondly roles of local institutes or organizations in helping libraries conducting reading habit promotion had been acknowledged. Finally some suggestions on effective methods and successful programs of reading habit promotion by ASEAN Libraries had been collected

Bndaka(2007) investigated the using newspaper articles to develop students’ Reading skills in senior high school that the aim of this paper is to present a reading lesson which was initially designed for the students of Peiramatiko Senior High School (Experimental Senior High School) of Patras, Greece and more specifically for class A of Senior High School. The main aim of the lesson was to develop the students’ reading skills using a newspaper article and help student’s gain confidence when faced with authentic texts. The planning of the lesson was based on the belief that students should be exposed as much as possible to authentic reading texts so that they are given the chance to encounter real language and not only the language made up of course books

RESEARCH DESIGN

This topic deals with the content and the meaning of the undertaking study in terms of objectives and process of analyzing the formation of hypothesis. It also explains the methodology of study with respect to sampling from interview schedule, sources of data, method of data analysis and limitation of study.

Objectives

The main aim of the study is to analyze the News paper reading habit among the professional college staff members for various points of view: A survey. The following are the subsequent objectives:

1. To study the socio economic conditions of professional college staff members.

2. To study the news reading habit among the professional college staff communities.

3. To observed the professional college staff members read the news paper for various purpose

4. To make suggestions for the effective reading of news papers in the professional college staff community.

Methodology

For realizing the objectives of any study data, it is required and in turn, for the collection of data, a field is selected to realize the objectives of the study to collect data required for the purpose, the researcher choose News paper reading habit among the professional college staff members for various points of view: A survey

Method of data collection

For collecting the data the researcher has prepared interview schedule for the users and distributed to them. The empirical research design and random sampling technique was applied to select the sample.110 questioners were distributed to the sample and 105 were received back. Out of the 105 samples taken from professional college staff members in Einstein college of Engineering, Tirunelveli District, Tamil Nadu. 11 samples were from professor and 24 samples were from Asst. professor. 39 samples were from lecturer, 28 samples were from Non teaching staff and 3 samples were from others staff community.

Data Analysis

The collected data were entered in the master table and sub-tables were created. The statistical tools like average and weighted percentage have been used.

ANALYSIS

SOCIO ECONOMIC BACKGROUND OF THE STAFF MEMBERS

Table.1

Distribution of professional college staff community according to Sex.

S.No Occupation Male Female Total

1 Professor 6

(54.5)

5

(45.5) 11

(10.5)

2 Asst. Professor 14

(58.3) 10

(41.7)

24

(22.8)

3 Lecturer 31

(79.5)

8

(20.5) 39

(37.1)

4 Non teaching staff 22

(78.6)

6

(21.4) 28

(26.7)

5 Others 2

(66.7)

1

(33.3) 3

(2.9)

Total 75

(71.4) 30

(28.6) 105

(100)

Note: * Source computed

** Entries within parenthesis denote percentage

The data in table 1 indicate the distribution of professional college staff members according to sex. Out of all the respondents, 71.4 percent are male followed by Female (28.6).

Among all the professional staff members, more than 75 percent of the respondents from male are seen in Lecturer (79.5) and Non teaching (78.6) staff communities and more female respondents are seen in Professor (45.5) and Asst. Professor (41.7) staff communities.

It is clearly seen from the above discussion that the more than 75 percent of male staff members in lecturer and Non teaching staff are reading the news paper then female.

Table.2

Distribution of professional college staff community according to their occupation wise.

S.No Occupation No. of Response No response

1 Professor 11(10.5) -

2 Asst. Professor 24(22.8) -

3 Lecturer 39(37.1) -

4 Non teaching staff 28(26.7) -

5 Others 3(2.9) -

Total 105(100) -

Note: * Source computed

** Entries within parenthesis denote percentage

The data in table 2 indicate the distribution of professional college staff according to their occupation wise. Out of all the respondents, Most of the respondents are lecturers (37.1) and followed by the non teaching staff (26.7), Asst. Professor (22.8), Professor (10.5) and few respondents (2.9) are others staff member

NEWS PAPER READING HABIT

Table.3

Distribution of professional college staff members according to the habit of reading news papers.

S.No

Professional college staff Habit of reading news papers

Total

Yes No

1 Professor 7

(63.6) 4

(36.4) 11

(10.5)

2 Asst..Professor 19

(79.2) 5

(20.8) 24

(22.8)

3 Lecturer 30

(76.9) 9

(23.1) 39

(37.1)

4 Non teaching staff 26

(92.8) 2

(7.2) 28

(26.7)

5 Others 1

(33.3) 2

(66.7) 3

(2.9)

Total 83

(79.0) 22

(21.0) 105

(100)

Note: * Source computed

** Entries within parenthesis denote percentage

The data in table 3 indicate the distribution of professional college staff members according to the habit of reading news papers. Out of all the total respondents, 79.0 percent are having the habit of reading news papers and (21.0) respondents do not have the habit of reading news papers.

Among all the professional college staff members , majority of respondents are from non teaching staff who are having the habit of reading news papers followed by Asst.Professor (79.2), and Professor (63.6). More respondents from others (66.2) do not have the habit of reading news papers.

Table.4

S.No Frequency Response Percentage

1 Daily 35 33.3

2 Twice or Thrice per week 31 29.5

3 Once in a week 22 21.0

4 Very rarely 17 16.2

5 Never 0 0.0

Total 105 100

Distribution of professional course staff members according to frequency of reading news papers

Source: computed

The data in table 4 indicate the distribution of professional course staff members according to the frequency of reading news papers. Among all the total respondents, 33.3 percent are to read the news papers ‘daily’ and followed by the persons are Twice or thrice per week (29.5), once in a week (21.0), very rarely (16.2) and no one (0.0) never read the news papers.

Table.5

Distribution of professional college staff community according to the reading habit of news papers from various points of view.

Professional college staff Reading News papers for various point of view

Total

Main heading Important news Political news Employment

news Entertainment news

Professor 2

(28.6) 2

(8.6) 2

(28.6) 1

(14.2) 0

(0.0) 7

(8.4)

Asst..Professor 5

(26.3) 4

(21.1) 0

(0.0) 10

(52.6) 0

(0.0) 19

(22.9)

Lecturer 7

(23.3) 2

(6.7) 6

(20.0) 15

(50.0) 0

(0.0) 30

(36.1)

Non Teaching staff 0

(0.0) 0

(0.0) 2

(7.7) 16

(61.5) 8

(30.8) 26

(31.3)

Others 0

(0.0) 0

(0.0) 0

(0.0) 0

(0.0) 1

(10.0) 1

(1.3)

Total 14

(16.9) 8

(9.6) 10

(12.1) 42

(50.6) 9

(10.8) 83

(100)

Note: * Source computed

** Entries within parenthesis denote percentage

The data in table 4 indicate the distribution of professional college staff members from various points of view. Out of all the total respondents, 50.6 percent read news papers for employment news, followed by the Main headings (16.9), Political news (12.1), Entertainment (10.8) and important news (9.6).

Among all categories of the college staff members, more than half of respondents are lecturers (50.0), Ass. Professors (52.6) and Non teaching staff community read the news paper for employment news. Others staff community read entertainment news only. Few respondents who are professor (28.6) and Asst.Professor (26.3) read main headings and important news in the news papers.

FINDINGS, SUGGESTIONS AND CONCLUSION

SOCIO ECONOMIC BACKGROUND OF THE STAFF MEMBERS

The findings on distribution of professional college staff members according to sex revealed the following facts. The staff members from male read the news papers than female.

NEWS PAPER READING HABIT AND VARIOUR PURPOSE

The findings on distribution of professional college staff members according to habit of reading news papers revealed following facts. More than 75 percent of the professional college staff members are having the habit of reading news papers. More Non teaching staff communities have the habit of reading news paper. More others group staff community do not have the habit of reading news paper.

The findings on distribution of professional college staff members according to frequency of reading news papers revealed following facts most of staff members read the news papers daily and twice or thrice per week. Some staff members read the news papers once in a week and very rarely.

The findings on distribution of professional college staff members according to the reading habit of news papers from various points of views revealed following facts. More than half of the staff members are Non teaching, Asst. professor and lecturer read the news papers for employment news purpose .Others staff community read only entertainment news from the news paper.

Constraints:

Most of the staff members have felt that news papers must be read completely but time is too short for them to read the news paper.

SUGGESTIONS AND RECOMMENDATIONS.

In order to maintain and raise the News paper reading habit among the professional college staff members for various points of view the following suggestions may be found useful.

1. To promote news paper reading habit among the others staff community in professional college.

2. Electronic news papers are more help to read all information very short period.

3. Online news papers may help to find out latest development in various field, employment news, and other important news.

4. Now day’s professional college staff members must read the news papers for improve their knowledge skills.

5. The educational institutions should motivate and give opportunity to the professional college staff members for read online news papers and improve their knowledge skills.

6. The following are some suggestions to help you strengthen your reading habit ways to find and make more time for reading, always have a book around, set a reading goal, keep a log, keep a list, turn off the television, listen when you can’t read, Join a reading group or book club, Join a reading group or book club, build your own strategy and drop everything read

CONCLUSION

In this study the researcher concluded that the staff members from male read the news papers than female. More than 75 percent of the professional college staff members are having the habit of reading news papers. More Non teaching staff communities have the habit of reading news paper. Majority of the staff members read the news papers for employment and entertainment news only.

REFERENCES

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Allen, Harrell.T. New methods in Social Science Research. New york: Praeger Publishers, 1978

Kothari, C.P. Research Methodology: Methods and Techniques. New Delhi: Wishwa prakashan, 1990.

Kumaresan, S.C and Swaminathan,S. Library science unleashed. Trichy: Rock City Publications, 2003

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