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News Paper Reading Habit Among the Professional College Staff Members for Various Points of View: a Survey

INTRODUCTION

News papers have collected information from all directions. It helps to improve reading habit, knowledge skills and current awareness about world. Most of the people wish they read more. It is an activity that is both fun and enlightening. It can help us be more knowledgeable and successful. However, it is an activity that many people don’t engage in very much. According to the 1999 National Household Education Survey, 50% of the U.S. population aged 25 and over read a newspaper at least once a week, read one or more magazines regularly, and had read a book in the past 6 months. What does this mean? It means that 50% of the population hasn’t read a book in the last six months! And most of the staff members read the news papers for various purposes it’s clearly defined this article. So now a day news papers reading habit important for all the staff members because more information’s exist and to identify the latest development in their subject or field.

REVIEW OF LITERATURE

Begum and Ramesh (1991) investigated the Factors inhibiting the public library use; A case study of city central library, Mysore. This article “Factors inhibiting the public library use” analyzed the responses gathered from the users of the City central library, Mysore, India. Assesses the reading interests, factors inimical to the use of City central library, availability of reading materials and the necessary improvements suggested by the users to the existing conditions of City central library ., Mysore.

Somsong(1999), Reading habit promotion in ASEAN libraries. This paper described the different activities that ASEAN Libraries had undertaken to promote reading by increasing awareness among their people. Firstly, factors limiting reading habit in ASEAN Libraries had been approached. Secondly roles of local institutes or organizations in helping libraries conducting reading habit promotion had been acknowledged. Finally some suggestions on effective methods and successful programs of reading habit promotion by ASEAN Libraries had been collected

Bndaka(2007) investigated the using newspaper articles to develop students’ Reading skills in senior high school that the aim of this paper is to present a reading lesson which was initially designed for the students of Peiramatiko Senior High School (Experimental Senior High School) of Patras, Greece and more specifically for class A of Senior High School. The main aim of the lesson was to develop the students’ reading skills using a newspaper article and help student’s gain confidence when faced with authentic texts. The planning of the lesson was based on the belief that students should be exposed as much as possible to authentic reading texts so that they are given the chance to encounter real language and not only the language made up of course books

RESEARCH DESIGN

This topic deals with the content and the meaning of the undertaking study in terms of objectives and process of analyzing the formation of hypothesis. It also explains the methodology of study with respect to sampling from interview schedule, sources of data, method of data analysis and limitation of study.

Objectives

The main aim of the study is to analyze the News paper reading habit among the professional college staff members for various points of view: A survey. The following are the subsequent objectives:

1. To study the socio economic conditions of professional college staff members.

2. To study the news reading habit among the professional college staff communities.

3. To observed the professional college staff members read the news paper for various purpose

4. To make suggestions for the effective reading of news papers in the professional college staff community.

Methodology

For realizing the objectives of any study data, it is required and in turn, for the collection of data, a field is selected to realize the objectives of the study to collect data required for the purpose, the researcher choose News paper reading habit among the professional college staff members for various points of view: A survey

Method of data collection

For collecting the data the researcher has prepared interview schedule for the users and distributed to them. The empirical research design and random sampling technique was applied to select the sample.110 questioners were distributed to the sample and 105 were received back. Out of the 105 samples taken from professional college staff members in Einstein college of Engineering, Tirunelveli District, Tamil Nadu. 11 samples were from professor and 24 samples were from Asst. professor. 39 samples were from lecturer, 28 samples were from Non teaching staff and 3 samples were from others staff community.

Data Analysis

The collected data were entered in the master table and sub-tables were created. The statistical tools like average and weighted percentage have been used.

ANALYSIS

SOCIO ECONOMIC BACKGROUND OF THE STAFF MEMBERS

Table.1

Distribution of professional college staff community according to Sex.

S.No Occupation Male Female Total

1 Professor 6

(54.5)

5

(45.5) 11

(10.5)

2 Asst. Professor 14

(58.3) 10

(41.7)

24

(22.8)

3 Lecturer 31

(79.5)

8

(20.5) 39

(37.1)

4 Non teaching staff 22

(78.6)

6

(21.4) 28

(26.7)

5 Others 2

(66.7)

1

(33.3) 3

(2.9)

Total 75

(71.4) 30

(28.6) 105

(100)

Note: * Source computed

** Entries within parenthesis denote percentage

The data in table 1 indicate the distribution of professional college staff members according to sex. Out of all the respondents, 71.4 percent are male followed by Female (28.6).

Among all the professional staff members, more than 75 percent of the respondents from male are seen in Lecturer (79.5) and Non teaching (78.6) staff communities and more female respondents are seen in Professor (45.5) and Asst. Professor (41.7) staff communities.

It is clearly seen from the above discussion that the more than 75 percent of male staff members in lecturer and Non teaching staff are reading the news paper then female.

Table.2

Distribution of professional college staff community according to their occupation wise.

S.No Occupation No. of Response No response

1 Professor 11(10.5) -

2 Asst. Professor 24(22.8) -

3 Lecturer 39(37.1) -

4 Non teaching staff 28(26.7) -

5 Others 3(2.9) -

Total 105(100) -

Note: * Source computed

** Entries within parenthesis denote percentage

The data in table 2 indicate the distribution of professional college staff according to their occupation wise. Out of all the respondents, Most of the respondents are lecturers (37.1) and followed by the non teaching staff (26.7), Asst. Professor (22.8), Professor (10.5) and few respondents (2.9) are others staff member

NEWS PAPER READING HABIT

Table.3

Distribution of professional college staff members according to the habit of reading news papers.

S.No

Professional college staff Habit of reading news papers

Total

Yes No

1 Professor 7

(63.6) 4

(36.4) 11

(10.5)

2 Asst..Professor 19

(79.2) 5

(20.8) 24

(22.8)

3 Lecturer 30

(76.9) 9

(23.1) 39

(37.1)

4 Non teaching staff 26

(92.8) 2

(7.2) 28

(26.7)

5 Others 1

(33.3) 2

(66.7) 3

(2.9)

Total 83

(79.0) 22

(21.0) 105

(100)

Note: * Source computed

** Entries within parenthesis denote percentage

The data in table 3 indicate the distribution of professional college staff members according to the habit of reading news papers. Out of all the total respondents, 79.0 percent are having the habit of reading news papers and (21.0) respondents do not have the habit of reading news papers.

Among all the professional college staff members , majority of respondents are from non teaching staff who are having the habit of reading news papers followed by Asst.Professor (79.2), and Professor (63.6). More respondents from others (66.2) do not have the habit of reading news papers.

Table.4

S.No Frequency Response Percentage

1 Daily 35 33.3

2 Twice or Thrice per week 31 29.5

3 Once in a week 22 21.0

4 Very rarely 17 16.2

5 Never 0 0.0

Total 105 100

Distribution of professional course staff members according to frequency of reading news papers

Source: computed

The data in table 4 indicate the distribution of professional course staff members according to the frequency of reading news papers. Among all the total respondents, 33.3 percent are to read the news papers ‘daily’ and followed by the persons are Twice or thrice per week (29.5), once in a week (21.0), very rarely (16.2) and no one (0.0) never read the news papers.

Table.5

Distribution of professional college staff community according to the reading habit of news papers from various points of view.

Professional college staff Reading News papers for various point of view

Total

Main heading Important news Political news Employment

news Entertainment news

Professor 2

(28.6) 2

(8.6) 2

(28.6) 1

(14.2) 0

(0.0) 7

(8.4)

Asst..Professor 5

(26.3) 4

(21.1) 0

(0.0) 10

(52.6) 0

(0.0) 19

(22.9)

Lecturer 7

(23.3) 2

(6.7) 6

(20.0) 15

(50.0) 0

(0.0) 30

(36.1)

Non Teaching staff 0

(0.0) 0

(0.0) 2

(7.7) 16

(61.5) 8

(30.8) 26

(31.3)

Others 0

(0.0) 0

(0.0) 0

(0.0) 0

(0.0) 1

(10.0) 1

(1.3)

Total 14

(16.9) 8

(9.6) 10

(12.1) 42

(50.6) 9

(10.8) 83

(100)

Note: * Source computed

** Entries within parenthesis denote percentage

The data in table 4 indicate the distribution of professional college staff members from various points of view. Out of all the total respondents, 50.6 percent read news papers for employment news, followed by the Main headings (16.9), Political news (12.1), Entertainment (10.8) and important news (9.6).

Among all categories of the college staff members, more than half of respondents are lecturers (50.0), Ass. Professors (52.6) and Non teaching staff community read the news paper for employment news. Others staff community read entertainment news only. Few respondents who are professor (28.6) and Asst.Professor (26.3) read main headings and important news in the news papers.

FINDINGS, SUGGESTIONS AND CONCLUSION

SOCIO ECONOMIC BACKGROUND OF THE STAFF MEMBERS

The findings on distribution of professional college staff members according to sex revealed the following facts. The staff members from male read the news papers than female.

NEWS PAPER READING HABIT AND VARIOUR PURPOSE

The findings on distribution of professional college staff members according to habit of reading news papers revealed following facts. More than 75 percent of the professional college staff members are having the habit of reading news papers. More Non teaching staff communities have the habit of reading news paper. More others group staff community do not have the habit of reading news paper.

The findings on distribution of professional college staff members according to frequency of reading news papers revealed following facts most of staff members read the news papers daily and twice or thrice per week. Some staff members read the news papers once in a week and very rarely.

The findings on distribution of professional college staff members according to the reading habit of news papers from various points of views revealed following facts. More than half of the staff members are Non teaching, Asst. professor and lecturer read the news papers for employment news purpose .Others staff community read only entertainment news from the news paper.

Constraints:

Most of the staff members have felt that news papers must be read completely but time is too short for them to read the news paper.

SUGGESTIONS AND RECOMMENDATIONS.

In order to maintain and raise the News paper reading habit among the professional college staff members for various points of view the following suggestions may be found useful.

1. To promote news paper reading habit among the others staff community in professional college.

2. Electronic news papers are more help to read all information very short period.

3. Online news papers may help to find out latest development in various field, employment news, and other important news.

4. Now day’s professional college staff members must read the news papers for improve their knowledge skills.

5. The educational institutions should motivate and give opportunity to the professional college staff members for read online news papers and improve their knowledge skills.

6. The following are some suggestions to help you strengthen your reading habit ways to find and make more time for reading, always have a book around, set a reading goal, keep a log, keep a list, turn off the television, listen when you can’t read, Join a reading group or book club, Join a reading group or book club, build your own strategy and drop everything read

CONCLUSION

In this study the researcher concluded that the staff members from male read the news papers than female. More than 75 percent of the professional college staff members are having the habit of reading news papers. More Non teaching staff communities have the habit of reading news paper. Majority of the staff members read the news papers for employment and entertainment news only.

REFERENCES

BOOKS

Allen, Harrell.T. New methods in Social Science Research. New york: Praeger Publishers, 1978

Kothari, C.P. Research Methodology: Methods and Techniques. New Delhi: Wishwa prakashan, 1990.

Kumaresan, S.C and Swaminathan,S. Library science unleashed. Trichy: Rock City Publications, 2003

JOURNALS

Begum, Khaiser Jahan and Ramesh, C.P. “Factors inhibiting the public library use: A case study of city central library, Mysore.” Library Review. (1991): 332-350.

Bertot,John Carlo, Mcclure, Charles R and Ryan ,Joe Statistics. “Performance Measures for Public Library Networked Services.” Library and Information Science Research.23 (3)2001:299-300

Bndaka ,Eleni. “Using newspaper articles to develop students’ Reading skills in senior high school”. The Reading Matrix 7 (1)(2007)

Somsong, Sangkaeo . “Reading habit promotion in ASEAN libraries.” 65th IFLA Council and General Conference Bangkok, Thailand. 28August1999.

Yilmaz ,Bülent. “Reading and library usage habits of the students whose mother tongue is Turkish in Vienna, Austria.”66thIFL council and General conference Jerusalem, Israel. (2000): 13-18.

Offshore Staff, Virtual Staff: Why Hiring Outsourced Staff From Business Process Outsourcing Companies Considered the Perfect Business Solution

In today’s modern world, working with IT offshore staff – or any other kind of outsourced staff, online staff, virtual staff, for that matter – is no longer an impossibility. It doesn’t matter if they’re half a world away now, the wonders of information technology or business IT and split-second communication has facilitated the phenomenal growth of the Business Process Outsourcing BPO solution industry which effectively opened up tens of thousands of companies to explore the offshore labour hire option.

If until now you are still holding back or cringing at the very thought of staff outsourcing, here’s hoping that this article would make you rethink any preconceived notions you may have about contracting virtual staff.

Why Outsource Staff?

Contrary to popular belief, outsourced staff is not limited to telemarketers or call center agents. Besides IT offshore staff, more and more receptionists, copywriters, accountants, customer service specialists, marketing and personal assistants, SEO or search engine optimization services, web designers, developers, and administrators as well graphic designers and artists are becoming part of the much sought-after offshore staff labour hire force.

In the past, only large multi-national companies took notice of staff outsourcing, but company size is no longer an issue -even small and medium businesses now stand to enjoy the benefits of offshore IT staff labor hiring. Saving on labour cost is still the first and primary reason for outsourcing. Imagine contracting a qualified and experienced IT offshore staff for about 30 percent the normal cost. You can have a remote staff, online staff, IT staff, virtual staff or even a whole team of outsourced staff working efficiently on your projects even while you sleep. And take note, the quality of the output is second to none!

Another good reason for turning to offshore staff is the huge vacancies or gaps in the labour market. Since IT staff is very much in demand, there is often a shortage of applicants. Rather than settle for a newbie or wait a long time, some companies instead opt to BPO solution service of hiring an IT offshore staff to immediately fill in the position.

What Benefits Can I Get from Staff Outsourcing?

A major advantage of outsourcing staff from Business Process Outsourcing Companies are it levels the playing field between huge corporations and small and medium business owners. BPO solution of Offshore staff are providing them professional skills and talents they would normally be unable to afford.

One of the most wealthy and successful business owners Sir Richard Branson once said: “Building a successful business is about using your own skill strengths and employing people who possess the skills you do not have.” A business really cannot survive if essential skills needs are not met. Through outsourcing staff, any type and size of business can have unlimited and easy access to seasoned professionals – IT offshore staff are finally bringing them up to par with big name players – at minimum cost, and without sacrificing quality.

By outsourcing staff, you are also improving the quality of life of millions of other people across the globe. Although the cost of hiring offshore staff is relatively cheap for dollar-based economies, outsource staff consider this several notches higher than the income they would be receiving from their home country. Take the Philippines as an example, contracting an expert IT offshore staff from there would cost 70 percent less than hiring one from the US or Australia – but to them they would be making almost twice as much as the average salary – without ever having to go abroad.

How to Make the Choice Easier

Outsourcing staff from Business Process Outsourcing services can sometimes really be a worrying decision. These what ifs can take very long to resolve. Bear in mind however, that indecision may forever hold you from taking the leap and being in the league with companies who utilize outsource staff.

Here are some points to consider if you’re thinking of outsourcing staff:

Determine the staffing needs of your business or company before scouting for offshore staff.
Consider that there are companies which can provide you with dedicated IT offshore staff. This means that you don’t have to place ads and interview people – there are ready-to-hire outsourced staff who have already passed through the scrutiny of HR professionals.
Offshore staff are experienced and skilled – it will only take them a couple of days to get acquainted with the company and meet the demands of the job. You don’t need to teach them how to do the job.
Ask input from companies who have experienced hiring offshore staff – or any other kind of outsourced staff. See if they have positive or negative comments about the offshore staff they’ve contracted.
You may try outsourcing staff according to your company’s needs, be it part-time or full time. But you also must consider that dedicated outsource staff is more advisable if you have continuous workload.

Of course, even outsourced staff needs to feel that they belong to a team. Even your virtual staff would need motivation and encouragement from you and the rest of team to continuously deliver on time and top-caliber work. By embracing outsource staff as members of your team, they’d be more inclined to work and be more committed to you and your business.

Deciding now

With today’s current trends, you’d definitely have more to gain when you measure the cost-benefit of contracting offshore staff from a trusted Business Process Outsourcing Company. These are just some of the advantages of outsourcing staff to make your business more successful. The real deal will be apparent when you yourself experience the life changing effects of having these virtual staff working for your projects. More and more technological advances are now being used to ensure quality work for your money’s worth. You can be assured that many offshore staff providers equip their clients with tools to specifically to help them manage and work effectively with their BPO offshore staff.

Some of which are:

An HR manager for every outsource staff they provide you.
Tools such as the screen capture designed to check the progress of your offshore staff; and
Online sheets and communications tools.

The benefits you can get through outsourcing staff from a trusted Business Process Outsourcing Company are very significant; they are real and are really accessible even for small business. It allows companies to cut costs, provides benefits to consumers with lower costs good and services, causes an economic expansion that brings down the level of unemployment and brings up the level of productivity and job creation. Hiring offshore staff is just one of the things that globalization has brought along, best to embrace it and make it work to your advantage. So go ahead and try out one or two outsourced staff for starters. Who knows, maybe outsourcing staff really is the best solution for company’s problems!

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