Centralne Piwnice Win Importowanych Sp. z o.o. till the end of nineties of last decade was one of the largest distributors of wines and other alcohol drinks in Poland.
In year 2000 CPWI resigned from distribution of wine and other alcohol drinks. The new team of coworkers was set up and started the new activity, not know at that time on the Polish market, called parallel deliveries.
It is commonly known that independent retail and wholesale market is treated much worse, then trading nets by large consortium that owns international brand products.
The biggest difference is seen in the prices that are forced by consortium to retail market that does not have such negotiation power as supermarket chains. However, thanks to parallel deliveries, independent retail market tries to be competitive to the chains. Therefore retailers through wholesalers are looking for brand products that are cheaper than those proposed by consortium in regular distribution.
From the other hand consortium has huge pressure to increase sales, and unfortunately supermarket chains cannot meet often such demand. This situation creates market for such parallel customers (coopacers) as CPWI. With good price offered by consortium we are able to fulfill their sales plan with no additional costs and we do not collide with the consortium by controlling our receivers.
Thanks to the fact that CPWI owns large logistical base (warehouses ca. 3000 sqmt.) in the center of Warsaw, could become major partner in parallel distribution for Polish divisions of Pepsi Cola Company, Coca Cola Company and Red Bull Company.
Our knowledge and experience of the soft drinks market in Europe gives us also possibility to cooperate directly with divisions of above consortiums in Germany, Denmark, Lithuania and Belarus. Such extended activity makes our company one of the largest parallel distributors for independent retailer market in European Union (mainly in Italy, Great Britain and Spain). Our status is established also due to the fact that as the only one company we have in constant offer all global brands of soft drinks.
